The Ugly

Here are two contests I’ve come across lately that highlight (and reward) the ugly.

The first is for a designer cabinet shop…

And the second is for In Focus projectors…

Both have built in humor and nail the product benefits (beautiful kitchens, beautiful presentations) without hitting you over the head with a cheesy sales pitch.  And the first actually collects a bunch of potential kitchens that are in need of repair -how else would you get that info?

ps Here are few of the ‘winners’ of the worst Powerpoint slides:

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