«
»

If you like this, you’ll love…

Found this on our car this weekend:

IMG_4681.JPG

I’m sure there’s some kind of fancy name for this strategy in a marketing text book. But I love how it all comes down to people getting other people to do things you want.

This entry was posted on Friday, October 20th, 2006 at 7:44 pm and is filed under Good Ideas. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “If you like this, you’ll love…”

  1. kevin r. Says:
    October 21st, 2006 at 5:43 am

    That’s a pretty clever idea … targeted media turning the target into a salesperson … or something.

  2. John Dodds Says:
    October 29th, 2006 at 3:00 am

    Great spot! I’ve entitled this retroviral marketing and blogged it.

Leave a Reply