Value is one of those slippery words with two meanings in one: price + what you get. And like the word ‘good’, it’s subjective. Anyone can say it so it doesn’t mean anything.
I especially hate when the word shows up on a brief (a favourite with some package goods client). Because you can’t do anything with ‘value’ creatively. Except tell people that what you’re selling has it.
For example, as seen today on the back of a taxi:
The Sydney airport owners are currently being investigated for abuse of monopoly powers in relation to their high airport parking prices.