Archive for May, 2011

The Ugly

Tuesday, May 31st, 2011

Here are two contests I’ve come across lately that highlight (and reward) the ugly.
The first is for a designer cabinet shop…

And the second is for In Focus projectors…

Both have built in humor and nail the product benefits (beautiful kitchens, beautiful presentations) without hitting you over the head with a cheesy sales pitch.  And the first [...]

Cat in Shop

Monday, May 30th, 2011

Nothing like a cat in the store to make it feel homey.  This one lives at Concentrates (an organic feed and fertilizer distributor).

Fast Food Drive Thru

Tuesday, May 10th, 2011

There’s a fast food chain here in the NW that not only flips burgers, but also a finger at category norms.  Today I bought a smoked salmon salad through the drive through and they let me use my own mug for my coffee order.
As I drove away, I realized that other chains would probably allow [...]

Bumper sticker walls

Friday, May 6th, 2011

You see these in coffee shops -these collections of bumper stickers that live on a back wall. I love how a bunch of individual stickers somehow creates one unique statement.
Here’s one from a distributor of Organic fertilizers: