For three years now, a couple of saints and all around good guys named Gavin & Drew have pulled together a crowdsourced book of marketing thoughts. This year it’s called: Age of Conversation III: It’s Time to Get Busy!
It features stories, ideas, strategies and observations from over 300 marketers, writers, thinkers and creative innovators.
It’s broken [...]
I’m fascinated with the Obama brand. And not looking forward to seeing it get watered down and distorted over the years -as it will automatically do since it now stands for everything that the government does. Presidencies are the ultimate case study in brand over-extension. Only when a president is done can we all [...]
I don’t like to be negative about marketing (because it’s so damn easy), but I just have to point this one out:
A whole wall in my local supermarket -of Easter Eggs! What about all the Valentines and St Patrick’s Day chachkis? And surely there must be some way to market the hell out of [...]
Was just watching TV when a public service announcement came on warning against the awful side effects of the drug Ice -including picking at your skin and psychotic episodes of violence.
It was then immediately followed by a commercial with a pick-axe splitting off cubes from a large chunk of ice, which fell into a [...]
“Jessica, are we Generation X?”