Here are two contests I’ve come across lately that highlight (and reward) the ugly.
The first is for a designer cabinet shop…
And the second is for In Focus projectors…
Both have built in humor and nail the product benefits (beautiful kitchens, beautiful presentations) without hitting you over the head with a cheesy sales pitch. And the first actually collects a bunch of potential kitchens that are in need of repair -how else would you get that info?
Nothing like a cat in the store to make it feel homey. This one lives at Concentrates (an organic feed and fertilizer distributor).
There’s a fast food chain here in the NW that not only flips burgers, but also a finger at category norms. Today I bought a smoked salmon salad through the drive through and they let me use my own mug for my coffee order.
As I drove away, I realized that other chains would probably allow me to do the same thing -but I only thought to ask these guys at Burgerville because of everything else they do to emphasizes fresh, local and sustainable.