August 16th, 2012

Nice, simple spin on a ‘welcome’ sign on the front door of a coffee shop in Boise:

The Ugly

May 31st, 2011

Here are two contests I’ve come across lately that highlight (and reward) the ugly.

The first is for a designer cabinet shop…

And the second is for In Focus projectors…

Both have built in humor and nail the product benefits (beautiful kitchens, beautiful presentations) without hitting you over the head with a cheesy sales pitch.  And the first actually collects a bunch of potential kitchens that are in need of repair -how else would you get that info?

ps Here are few of the ‘winners’ of the worst Powerpoint slides:

Cat in Shop

May 30th, 2011

Nothing like a cat in the store to make it feel homey.  This one lives at Concentrates (an organic feed and fertilizer distributor).

Fast Food Drive Thru

May 10th, 2011

There’s a fast food chain here in the NW that not only flips burgers, but also a finger at category norms.  Today I bought a smoked salmon salad through the drive through and they let me use my own mug for my coffee order.

As I drove away, I realized that other chains would probably allow me to do the same thing -but I only thought to ask these guys at Burgerville because of everything else they do to emphasizes fresh, local and sustainable.

Bumper sticker walls

May 6th, 2011

You see these in coffee shops -these collections of bumper stickers that live on a back wall. I love how a bunch of individual stickers somehow creates one unique statement.

Here’s one from a distributor of Organic fertilizers: